An Authority Score™ is a 0–100 number that measures how visible, credible, and trustworthy a business appears to prospects before the first conversation.
An Authority Score™ is a single number from 0 to 100 that measures how trustworthy and authoritative a business appears to potential customers before they ever make contact. It is calculated across eight pillars — positioning, visibility, credibility, expertise, trust signals, relationships, consistency, and conversion — to give a complete picture of how the market perceives a business.
Before a prospect calls you, sends an email, or books an appointment, they are already forming an opinion. They search your name, read your reviews, check your website, and compare you to competitors. Your Authority Score™ reveals whether you are the obvious choice or whether you are quietly losing business to businesses that appear more trusted — even if your service is better.
The assessment evaluates eight pillars of authority. Each pillar is scored from 0 to 100 based on how strongly it signals trust to a prospect. The pillars are: Positioning (how clearly you communicate what you do), Visibility (how easily prospects find you), Credibility (proof that backs your claims), Expertise (depth of knowledge you demonstrate), Trust Signals (reviews and testimonials), Relationships (strength of your network), Consistency (showing up reliably over time), and Conversion (turning attention into business).
Scores of 80 and above indicate a business that is the obvious choice in its market. Scores between 50 and 79 suggest solid authority with clear room for improvement. Scores below 50 indicate the business is likely invisible to prospects and losing opportunities it does not even know about. The free assessment provides a detailed breakdown and a personalized improvement roadmap.
Where you stand today determines what buyers see before they ever reach out.
Not consistently visible or trusted before prospects contact you.
Potential is there, but the authority foundation is weak.
People may know you, but trust-building is inconsistent.
Becoming a preferred choice, but key authority gaps remain.
Clearly positioned, visible, credible, and trusted.
One of the obvious choices in your market.
Improvement starts with measurement. Take the free assessment to identify your weakest pillars, then focus on one at a time. For example, if your trust signals are weak, gather and showcase more customer reviews. If your visibility is low, increase your presence on the platforms your prospects already use. The Authority Score™ provides a 90-day roadmap tailored to your specific gaps.
Now that you understand the concept, measure your own. The free assessment takes 3 minutes and shows you exactly where your authority is strong — and where it's costing you.