The Authority Score™ ("we," "us," "our") operates the Authority Score platform and related marketing sites. This policy explains how we collect, use, and protect personal data. By using our services you agree to the practices described here.
1. Data we collect
- Account data: name, email, and authentication credentials managed by our auth provider.
- Profile data: industry, job title, and assessment responses you provide.
- Payment data: subscription status and PayPal subscription identifiers. Card details are handled directly by PayPal and never touch our servers.
- Engagement data: email opens, clicks, assessment progress, and in-app activity.
- Prospect data: for outbound research, publicly available professional information is collected to generate Authority Scores and outreach.
2. How we use your data
- To deliver, maintain, and personalize the service and your 90-day transformation.
- To process payments and manage subscriptions.
- To send nurture sequences, mission reminders, and product updates (with consent and an unsubscribe option).
- To generate Authority Score assessments and AI coaching recommendations.
- To analyze and improve product features and pipeline performance.
- To comply with legal obligations and enforce our Terms of Service.
3. Legal bases (GDPR)
We process personal data on the following legal bases:
- Consent: when you opt in to emails, assessments, or marketing.
- Contract: to deliver the service you signed up for.
- Legitimate interest: for prospect research, fraud prevention, and product improvement, balanced against your rights.
- Legal obligation: for financial record-keeping and tax compliance.
4. Sharing & sub-processors
We do not sell your personal data. We share data only with sub-processors who support the service under data-processing terms. Our current sub-processors include our hosting platform (Base44), payment processor (PayPal), authorized Google services (Gmail, Calendar, Sheets), and AI model providers. See our Security & Trust page for the full list.
5. Data retention
- Account data is retained while your account is active and deleted upon your request.
- Email engagement logs are retained to support audit and analytics for the life of the relationship.
- Financial and commission records are retained for the period required by tax and accounting law.
- Prospect data is refreshed or removed when it is no longer relevant or upon opt-out.
6. Your rights
Depending on your jurisdiction, you may have the right to:
- Access the personal data we hold about you.
- Rectify inaccurate or incomplete data.
- Request erasure of your data ("right to be forgotten").
- Export your data in a portable format.
- Object to or restrict certain processing.
- Withdraw consent at any time (including unsubscribing from emails).
To exercise any of these rights, use the in-app account deletion feature or contact us via our contact page. We respond within 30 days.
7. Cookies & tracking
We use essential cookies for authentication and session management. Analytics cookies, if enabled, help us understand product usage. We do not sell cookie data to third parties.
8. International transfers
Your data may be processed in the United States or other regions where our sub-processors operate. We rely on appropriate safeguards, including standard contractual clauses, for any cross-border transfers.
9. Children's privacy
The service is not directed to children under 16, and we do not knowingly collect their data.
10. Changes to this policy
We may update this policy from time to time. Material changes will be posted on this page with an updated "last updated" date. Continued use after changes constitutes acceptance.
11. Contact
Questions about this policy or your data? Reach us through our contact page.