Digital trust is the confidence prospects have in a business based on its online presence — built through reviews, content, website quality, and consistency.
Digital trust is the level of confidence a prospective customer has in a business based entirely on what they can find online. It is formed through every digital touchpoint — search results, website, social media, reviews, published content, and mentions across the web. Digital trust determines whether a prospect moves forward or moves on.
Reputation is what people say about you. Digital trust is what the internet shows about you. A business can have an excellent offline reputation but weak digital trust if its online presence is sparse, outdated, or inconsistent. In today's market, most prospects form their first impression entirely online — which means digital trust is often the deciding factor before a conversation ever happens.
Digital trust is built through several reinforcing signals: a professional and current website, a high volume of positive reviews, published content that demonstrates expertise, an active and consistent social media presence, and third-party mentions or features. When all of these signals are strong and consistent, digital trust is high. When any are missing or weak, trust drops.
The Authority Score™ is designed to measure digital trust. By evaluating each of the eight pillars that contribute to how a prospect perceives a business online, the score provides a clear, quantifiable measure of digital trust — and identifies exactly where it is weak.
Now that you understand the concept, measure your own. The free assessment takes 3 minutes and shows you exactly where your authority is strong — and where it's costing you.